Future Founders will cover:
- Diagnosing opportunities
- Overview of the development and commercialisation process
- The realities of the spin-out journey (case stories)
- Diagnosing the opportunity – needs, barriers and limitations, solution routes
- Exploring the market opportunity and applications to target first
- Customer segmentation and personas
- Competitor analysis and competitive advantage
- Accelerating development
- Overview of the scoping process
- Exploring the total business system for ‘musts, gaps and risks’
- Designing and executing market, customer and user research
- Freedom to operate and protecting IP
- Accelerating development, managing and mitigating risk
- Key milestones and action planning
- Introduction to business planning
- Business planning and business building
- Building a credible team
- Market engagement – how and when
- Prototyping and testing
- Business modelling
- Brand building
- Writing the business plan
- Finance and fundraising
- Introduction to financial statements and budgeting
- Overview of the funding requirements of a business, and how this evolves
- Building a cash-flow projection
- Different sources of funding, different types of investors and what they look for
- The fundraising process – step by step
- Avoiding the pitfalls and closing the deal
- Building and managing relationships with important investors
- Responsibilities and accountabilities of Directors
- ‘Pitch school’ – build and deliver your winning pitch.